Combining PR and Social Media for Powerful Results | By Kristen May Rebollo
Public relations is becoming more than just pitching a story idea and distributing a press release to the media. We can thank technology for giving PR personnel another avenue for gaining media attention for our clients’ news, and a good one if we know the tricks-of-the-trade.
In an effort to keep LIN PR on the cutting edge, we set out to find out new ways to could use social media to maximize our clients.
I found a webinar offered by Vocus titled: “Uncover Your Audience’s Influencers!”. I signed up immediately after reading the webinar description, which touched on using social platforms to identify and engage journalists and bloggers writing about topics that relate to our brand or industry.
Here are my top three takeaways from the webinar.
- Today’s audience | We need to dive deeper and research the demographics, psychographics, and social graphics of the audience we are targeting in today’s society, not yesterday’s. That’s not to say, “Out with the old, and in with the new”, but the two can be combined to create a more powerful voice for our client.
- Who’s following who? | We need to get involved in the social media community and find out who’s following who? This will help us gain a different, and much larger network of people for us to reach out to with our key message. “It’s not what you know, it’s who you know”.
- Timing is everything | It is imperative to reach the consumer in real-time, or to “strike while the iron is hot”. If our content is relevant, “new and exciting”, we will be more successful at getting quality results for our client. Most consumers don’t want old news, they want the “hot and fresh out of the oven” news.
The basic fundamentals of public relations will always have a place in this world, but as the 1964 Bob Dylan song goes, “the times they are a-changin’”. LIN PR is committed to changing with the times to get the best results for our clients, while keeping in mind the PR principles that got us to where we are today.