Strategic Planning

 Services Include |

Short or long-range strategic planning is an invaluable step that sets a course for all future action. A solid plan ensures cohesion among campaign elements, enables the timely unfolding of events and provides a basis for measuring progress and maintaining focus.

Services include |
  • Comprehensive communications program planning for all key audiences
  • Leverage of all internal and external resources
  • Campaign-specific plans – PR, public affairs, and employee communications
  • Message development/issue framing

The foundation of a great PR program is a great PR plan.

 

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