Work Examples

February 2014 | Present

LIN PR was engaged in February 2014 to provide public relations planning and implementation for Visit Cook County.  Prior to that, the organization had engaged in minimal PR outreach.  As a first step LIN PR drafted a concise public relations plan hat focused on strategic outreach to travel and entertainment media bloggers, primarily in Minnesota, Wisconsin and Thunder Bay, Canada.

We tracked results for each campaign, and are pleased to report that we have achieved (by very conservative estimates) more than 500,000 to 1 million media impressions for each major outreach campaigns.

November 2010 | Present

Head media relations outreach in support of the American Craft Council’s 2011- 2014 annual St. Paul shows, which involve 250 artists from throughout the nation. During past years, we have obtained extraordinary media results, including several placements in the Star Tribune, KARE-TV, FOX- TV, and Pioneer Press, as well as extensive coverage in Minnesota Monthly Magazine, Mpls St. Paul Magazine and MPR.

1993 | Present

Media relations firm of record for Fredrikson & Byron law firm. Responsible for all media relations planning and results recording. Work with marketing department on a weekly basis to secure positive media relations for the firm. See www.fredlaw.com/news for sample results.

January 2013 | May 2014

Headed media relations and social media outreach in support of the Women’s Health Leadership TRUST’s annual Forum. Worked with the TRUST leadership to share with the public via traditional and social media how women have contributed to the field of health care during the past 35 years, and to generate attendance for the annual Women’s Health Leadership TRUST Forum event. Increased social media following and engagement significantly, and secured notable media placements in the Minneapolis/ St. Paul Business Journal, Twin Cities Business Magazine, and the Star Tribune. The 2014 Forum broke all previous attendance records.

2008 | Present

Public relations firm of record for RESOURCE, a large nonprofit in Minneapolis that provides employment assistance, chemical dependency counseling and mental health resources. Responsible for annual planning, media relations outreach and training, and developing and executing its monthly e-newsletter. See http://www.resource-mn.org/resource-in-the-news and http://www.resource- mn.org/search/?q=newsletter

References available on request.

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